Simone Oloman joins Alex Rezvan to unpack how authenticity, community, and creativity are rewriting retail influence — from Prada’s cinematic London takeover to Morrisons’ 1-hour grocery promise.

It’s Friday — and retail never sleeps.

In this week’s episode of Five Things Friday, Alex Rezvan and Simone Oloman, co-founder of Need It For Tonight, explore five major shifts shaping the week in retail:

1️⃣ The new face of influence — Why real voices, not million-follower celebrities, are shaping consumer trust.

2️⃣ Campus culture meets commerce — Hollister, the University of Texas, and how student-athletes are becoming micro-media brands.

3️⃣ Prada Mode London — A two-day immersive cinema turns shopping into cultural theatre.

4️⃣ Morrisons Now — The grocer joins the rapid delivery race with one-hour grocery fulfilment from 158 stores.

5️⃣ Walmart x Mirakl & Ted Baker’s comeback — Marketplaces evolve and activewear returns to the high street.

This episode blends optimism with reality — from community-first creators to heritage brands reinventing relevance.

🔗 Further Reading:

Prada Mode London — Pradasphere

Morrisons Now Launch — Corporate Site

John Lewis x Russell & Bromley Partnership

Business of Fashion – College Influencers

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💬 Which of these trends do you think will shape the future of retail the most — and why? Share your thoughts in the comments below!

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🔗 References:

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⏱️ Timestamps

00:00 🎧 Welcome & 90,000 Views Celebration

01:20 💬 The Truth About Influencers

03:15 🎓 Campus Creators: Hollister & College Athletes

Hollister’s partnership with the University of Texas shows how brands are transforming students into trusted creators — not just audiences.

05:21 🎥 Prada Mode London: When Retail Becomes Cinema

Prada turns King’s Cross Town Hall into a surreal, two-day film experience — a cultural reimagining of shopping as spectacle.

07:33 🛒 Morrisons Now: Grocery in One Hour

The UK grocer races into rapid delivery with “Morrisons Now” — real-time tracking, local fulfilment, and 420-store expansion.

09:06 🌐 Walmart, Mirakl & John Lewis’ Marketplace Shift

Retail heavyweights evolve their online experiences: Walmart’s AI-powered marketplace and John Lewis’ “House of Brands” featuring Russell & Bromley.

10:47 👟 Ted Baker Returns — In Activewear

Ted Baker launches its first-ever activewear line and prepares a high street comeback for 2026. From tailoring to training gear.

12:30 🔁 Closing Reflections: Quality, Circularity & Community

Alex and Simone wrap with a reflection on where retail influence and lifestyle are heading next.

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